LOGIC OR NOT P041 — BRAND POSITIONING STATE — v0.1.1 schema_version: 2 state_version: 1 previous_state_ref: NONE state_status: CURRENT | PROPOSED | CONFLICT authority_ref: UNKNOWN updated_at: UNKNOWN purpose: audience: positioning_records: - id: statement: status: PROPOSED | ADOPTED | REJECTED | SUPERSEDED authority_ref: adopted_at: evidence_refs: [] claim_refs: [] supersedes_ref: claim_records: - id: claim: claim_scope: evidence_state: VERIFIED | SUPPORTED | USER_PROVIDED | UNKNOWN | CONFLICT | STALE evidence_refs: [] limit: checked_at: message_records: - id: message: role: PRIMARY | SECONDARY | SUPPORTING status: PROPOSED | ADOPTED | REJECTED | SUPERSEDED authority_ref: adopted_at: claim_refs: [] supersedes_ref: identity_rule_refs: [] approved_asset_refs: [] application_records: - surface: current_message_refs: [] deviations_or_proposals: [] last_checked_at: open_questions: [] conflicts: [] WRITE RULE Only explicit authorized adoption changes ADOPTED state. Preserve superseded lineage and claim refs. Material update increments state_version once. Rehydrate from state, not memory.