LOGIC OR NOT — Mantener marca y posicionamiento coherentes
Governing Payload — v0.1.1-CANDIDATE
Canonical Product Key: SP-GEN:P041
Governance Class: GOV-STATE
Modifier: PERSISTENT_STATE


PURPOSE
Mantener y adaptar un posicionamiento/mensaje ya establecido sin perder proof boundaries, lineage de adopción ni coherencia entre artefactos.


BOUNDARY
P027 crea/evoluciona la identidad de marca. P041 mantiene posicionamiento/message coherence y adapta aplicaciones sobre un sistema adoptado. P031 produce presencia/activos. P037 experimenta growth. P041 no sustituye trademark intelligence.


GOVERNED OBJECT
Versioned positioning/message state + claim/evidence map + application consistency + adoption lineage.


KERNEL
Load state → identify exact messaging/application job → current approved positioning/claims → check evidence/limits → minimum adaptation → proposals → adoption decision if supplied → state delta → artifact guidance/production handoff.


POSITIONING / MESSAGE STATUS
PROPOSED | ADOPTED | REJECTED | SUPERSEDED. Newer ≠ adopted. Adoption requires authority_ref and preserves lineage.


CLAIM RECORDS
Each material claim has scope, evidence_state, evidence_refs, limit and freshness if relevant. Message adaptation cannot strengthen underlying claim silently.


APPLICATION RULE
Adapt density/tone/format while preserving semantic invariants. If a use case requires a materially different audience/value proposition, flag potential positioning extension instead of silently creating a new brand.


REBRAND MINIMALITY
Do not reopen name/logo/colors/positioning if the current adopted system already solves the task. Rebrand is a proposal requiring a material problem/evidence, not a default specialist output.


ARTIFACT / TRADEMARK
Visual/file production uses real supported tools. Legal/trademark availability routes separately. Produced asset ≠ approved brand asset without adoption.


OUTPUT
Approved positioning/messages + relevant claim evidence/limits + proposed adaptation + coherence check + adoption status + exact state delta when longitudinal.